JIV/JIVE/FIVE / amusements from the web (and me)
all things architectural YES! YES! YES! Tagged: design  laser cutter  markus kayser  solar sinter  sun cutter  sunglasses   Notes: 1
My favorite website of the week. Tagged: lollipop  james callahan  design  humor   Notes: 1
“has zaha ever seen a running track? typically they are loops, right?” Favorite comment. Tagged: zaha,  track  school  design  architecture  
GAP - Ghastly, Appalling, Pathetic.  GAP’s new logo is all wrong.  This brings up the issue of branding.  When a company develops an iconic image, is change necessary?  It is, but a drastic one can severely damage one’s image.  This, in my opinion is what will happen to GAP.  The font - c’mon! - Helvetica doesn’t always work.  This new logo looks like a rip off of American Apparrel (which is probably going bankrupt soon).  And that blue box in the background doesn’t even pay homage to the navy blue background of the original logo.  It seems that preppy is back in style, so maybe GAP needs to revert back to the venacular and stay iconic.    Tagged: GAP  logo  design  helvetica