JIV/JIVE/FIVE / amusements from the web (and me)
It’s not always about you, B. Tagged: Nets  logo  brooklyn  beyonce  jay-z  

Rebranding Cities

Buildings are to cities as logos are to brands.  Buildings act as gateways to the culture and history of society in places large and small.  Their purposes over time range from pride and assertation (think the skyscraper race between the Empire State Building and Chrysler Building), to innovation (Eiffel Tower and the advancement of steel design), and to memorialization (the Taj Mahal is a tomb for Shah Jahan and his wife).  Without iconic structures, cities would lack the identity associated with them.  

After checking out Graham Smith’s Brand Reversions, it got me thinking - what if we switched the iconic buildings of cities?  How would it make us feel?  Does it inevitably change the city’s character?  Take a look for yourself!

The world’s tallest building in place of the world’s former tallest buidling.  And vice-versa - not so impressive anymore.  (Actually, leave it to Dubai to duplicate the Chrysler Building.  Twice!)

If the Gateway Arch is replaced by the Eiffel Tower, does that make St. Louis the most romantic city?

I think Paris would be beautiful with any structure…

Imagine going to Sydney and seeing Porto’s jewel, Casa da Musica by OMA, in place of Jorn Utzon’s sails of the Opera House.  What happened to site context, people?!

And finally, let’s get political.  Picture Cristo Rendentor looking over Manhattan.

And Lady Liberty in Rio.  She’s definitely overdressed.  Not so sexy.  

Iconic buildings tell the story of a city, and anything different would just make it fiction.

GAP - Ghastly, Appalling, Pathetic.  GAP’s new logo is all wrong.  This brings up the issue of branding.  When a company develops an iconic image, is change necessary?  It is, but a drastic one can severely damage one’s image.  This, in my opinion is what will happen to GAP.  The font - c’mon! - Helvetica doesn’t always work.  This new logo looks like a rip off of American Apparrel (which is probably going bankrupt soon).  And that blue box in the background doesn’t even pay homage to the navy blue background of the original logo.  It seems that preppy is back in style, so maybe GAP needs to revert back to the venacular and stay iconic.    Tagged: GAP  logo  design  helvetica